| How
can I make money at this? |
| Depending
on what is the payout offered by the affiliate program you work
with, you have to get an idea of the maximum you can pay per
click in the search engines to turn a profit. Let's say you
promote a product that earn you $30 when you make a sale and
that you need to send an average of 200 visitors to make that
sale. Divide $30 by 200 and you get $0.15 So the maximum you
can bid on any keywords to turn a profit is $0.14 You will often
be able to place much lower bids on some keywords and thats
how you can make huge profit margins. There is so many different
products to sell on the internet and so many keywords to bid
on, the potential is fantastic. |
| Things
to remember: |
| -Relevant
terms are the ones that will bring you the highest quality traffic.
Basically this means only bid on terms that are directly related
to the product you promote.For example if Internet-Millionaire.COM
decides to use overture or any of the other PPC search engines
in the future, it would be bidding for terms such as "make
money from home" and "money making opportunity"
because they are the main focus of the site. Imagine if you
bid for terms that were not really directly related to your
website, the people that come from these terms are not likely
to buy or sign up, but you still have to pay for them, it's
like giving the PPC's free money so always stay relevant. |
| -
Bid on as many relevant keywords as you can. You
catch more fish with a net than you do with a single line. You
can often get great, targeted clicks for only a penny or less
if you bid on less popular but relevant keywords. If you take
the time to bid on a few words a day, you'll have a powerful,
inexpensive campaign running within a few days. Don't forget
to try it out at more than one PPC Search Engine as well. |
| -Most
pay per click search engines have a page where you can see what
and how many times a keyword was searched for in the previous
month. Remember a keyword that was popular in June may not be
as popular in July or August. These reports must be used as
a guide. I have found that any relevant keyword attracting more
than 50 clicks per month is worth bidding on. |
| -
When you search on a keyword, most PPC search engine results
will also show you what each advertiser is paying for their
position. Remember you don't always have to be first. If one
advertiser is paying $0.15 for the first position and the second
advertiser is paying $0.05, you can get third place for only
$0.01. A good tip is to aim for the first page, even if you're
in position 15! Most surfers quickly scroll through the entire
page and they do not necessarily click on the first or second
listing! Research has shown that listings at the top and bottom
of the page are more likely to be noticed than those in the
middle. |
-You
can track your keywords by checking your Reports. Each pay-per-click
service offers reports. These will tell you how well each
keyword is driving traffic. You can then fine-tune your efforts
by changing the value of your bids or adding and deleting
keywords. Regularly Check your keyword position and do a lookup
on your keywords. If you have picked popular words, you will
notice that your bids will change position as others bid on
them as well.
|